Red Bull Editions
What started in 2013 with the introduction of the Red Bull Blue Edition and the Red Bull Red Edition is now completed with the launch of three new flavors: Red Bull Yellow with a tropical taste and Red Bull Cherry and Red Bull Orange, both with zero calories and all the taste. Over 3,000 billboards in Los Angeles, New York, Chicago, Dallas, Denver, Minneapolis and Houston and a heavy social and digital push, including takeover ads on Pandora, digital promos with Spotify and Thrillist and social videos completed the launch. We also partnered with Addroid to create 40k banners that played video including sound. The product launch will be rolled out globally.




Red Bull Editions PreRoll from Kastner and Partners on Vimeo.

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