Wise Foods named Kastner & Partners as its lead creative agency, tasked with “reenergizing” the 96-year-old snack brand with new creative aimed at a younger audience.
Going forward, the agency will handle partners and sponsorships, content creation, branded experience and events, in addition to traditional creative. Its first assignment will focus on promoting Wise’s Food Truck Favorites line of chips and Cheez Doodles, with a focus on developing sponsorships and brand activations that appeal to a younger audience. CLICK FOR FULL ARTICLE
PLAYA VISTA, CA--(Marketwired - February 16, 2017) - Kastner & Partners, North America, the creative agency known for its iconic work with Red Bull, announces its newest account, Wise Foods.
As lead creative agency, Kastner & Partners will reenergize and "spice" up the 96-year old snack brand. Kastner & Partners is set to shake up and wake up the snack industry with a fresh creative approach aiming to attract a new, younger group of consumers to the Wise brand. Kastner & Partners will handle the brand's creative vision and partnerships & sponsorships, as well as branded experiences, events, video and content production. CLICK FOR FULL ARTICLE
Salty snack maker Wise Foods has picked Kastner & Partners, North America, as its lead creative agency. Kastner & Partners said it aims to re-energize the 96-year old snack brand, known for products including Wise potato chips and Cheez Doodles, with work aimed at attracting new, younger consumers. The agency said it will handle creative, partnerships and sponsorships, branded experiences, events, video and content production. CLICK FOR FULL ARTICLE
K&P Los Angeles is thrilled to announce that we have received a Gold OBIE in the Outdoor Advertising Association of America’s 2015 OBIE Awards. Know as ‘out of home advertising’s highest creative honor,’ the OBIEs honor excellence in one of the industry’s most challenging mediums. The recognition comes in the 'Individual Execution: Billboard' category for the Red Bull Air Race installation at LA Live which ran at the end of last year.
Congratulations to all of this year’s winners. For the complete list visit oaaa.org.
"Red Bull and its longtime agency, Kastner and Partners, today are unveiling the energy drink brand's biggest U.S. product launch with an out-of-home and digital-video campaign. The campaign expands Red Bull Editions - drinks designed to appeal to people who like the jolt of energy drinks but want different flavors. It launched cranberry and blueberry two years ago, and now it's releasing a tropical flavor that was tested for a limited time last summer. It's also adding zero-calorie editions in orange and cherry to appeal to health-minded millennials." Read the full article at adweek.com.
Is advertising as we know it a relic of 20th century mass media? CCO Jamie Reilly will take the stage next month at SXSW to help answer this question as part of MediaPost’s panel ‘Content Marketing vs Don Draper: The End Of Ads.’ Serving as moderator, Jamie will be joined by Linda Boff of GE Corporate, Maya Kosovalic of L’Oreal Travel Retail Americas and Stephanie Losee of Dell. To add the session to your schedule, visit schedule.sxsw.com.
Check out CCO Jamie Reilly’s interview with Patrick Coffee of AgencySpy discussing the new adidas Golf, 18/365 campaign at adweek.com.
Earlier this week, Creative Director, Peter Buck was invited to deliver the keynote speech at the AdBAM Massive Marketing & Media Summit. Developed to connect local business with global advertising ideas, this was the first year for the conference put on by Ad Fed and the Indio Chamber of Commerce. In his talk, ‘The Element of Surprise,’ Buck discussed the value of unconventional advertising, beginning, "I’m not going to talk about customer relationship marketing, about KPIs and I will not talk about ROI. What I’m going to talk about is the ‘Oh My Gods.'” For more on the keynote, visit http://desert.sn/15TVieT.
Adidas Golf came to our team looking for a campaign that would showcase their breadth of technology and communicate their apparel’s ability to improve performance. Our response? The new 18/365 campaign. This campaign is build around the concept of 18 holes, 365 days a year and the power of adidas apparel to enable consumers to play everyday, regardless of weather conditions. The new 18/365 campaign includes an interactive website featuring four climate-specific videos as well as print, digital and social media. See the complete campaign here.
For the past few years, Red Bull has tasked the Kastner & Partners team with developing unique out-of-home advertising concepts for the 136 foot LA Live wall at the Staples Center in downtown Los Angeles. To kick off 2015, we developed a larger-than-life image showcasing the Clippers’ Blake Griffin jumping out of the frame mid-dunk, truly embodying the tagline ‘Gives You Wings.’ Check out the piece for yourself in Griffin’s personal Instagram post, which generated more than 84,000 likes in less than a week.
We're getting into the holiday spirit and counting the #12DaysOfKastner this season! Head over to our Instagram to see each day's post through Thursday, December 25.
Thanks to APA (American Photographic Artists) Los Angeles for keeping our office fresh with rotating pieces of work from the 2014 Curated Personal Photography Exhibit, 'Off The Clock.’ APA LA’s second annual curated exhibit of inspired personal photography, 'Off The Clock' challenged photographers to submit images that showed images that were created from the heart without the constraints of assignment parameters.
Learn more about the collection here.
The duo join Kastner & Partners from Team One, a division of Saatchi & Saatchi where they worked with a team on the Lexus brand. Prior to that, they worked side by side at CP+B where they were an integral part of the agency’s creative output for VitaminWater, Turkish Airlines and Applebee’s. Streadbeck and McKay also worked at Leo Burnett where they worked on the Allstate Insurance, Nintendo, Hallmark, McDonalds and Samsung accounts. Additionally, their individual work has won industry accolades from ADC Young Guns, The One Show, The Clio Awards and The Addy Awards.
Thank you to everyone who attended the Kastner & Partners Los Angeles Open House. We had a great time hosting our clients, family and friends and having the opportunity to show off our new digs.